What is Web Page?
An address of specifying the information on the world wide web called web page. for graphically display a web page we need a web browser. A web browser is software.
Web browser help we can retrieve lost web pages from the internet. This free excerpt from Above the Fold. Understanding the Principles of Successful Web Site Design shows you how to structure your web page in a way your end users can understand.
When determining how to design a web page, it’s crucial to consider all possible users, including those who are unfamiliar with technology. These conventions cater to the needs of people who are familiar with reading newspapers and viewing organized document titles in tabbed folders in a file cabinet.
Difference between Web Page and Website
The difference between a Web Page and a Website is that a web page a similar part of a website. While a website is a collection of too many web pages that provide us information about the subject. If we think that a website is a book then we can understand the webpage would be a chapter in this section.
Difference between Statics and Dynamics Web Page
Some websites online bring up-to-the-minute, customized content, from the latest sports scores to updates from your friends on social media pages. What is Web Page? Difference between Web Page and Website.
Others have information that remains constant no matter who is viewing the site and when they stop by. We can understand the difference between both pages after reading the below statements.
Dynamic Web Page
Dynamics A web page is a part of the popularity. if you want to make popular on the world wide web you need to convert your site pages on dynamics pages.
Websites can use small text files, known as cookies, to monitor who is visiting and display customized content in real-time or just serve the latest content available no matter who visits, such as news headlines or newly updated user submissions on a forum.
Some pages can generate dynamic content purely on a server, serving the current version of the site as a whole, while others fetch bits and pieces of content from a server or various servers and splice them together in the user’s browser.
Dynamic pages are necessary for many features of today’s web, from online shopping to media streaming, but complex ones can take more time to load and more processing power and memory to display on a user’s machine.
Some users may also object to sites that become overly familiar with their browsing habits, logging too much of their activities or using them to serve highly specific ads.
Static Web Page
Static sites can be relatively simple to code and can often load more quickly than dynamic sites, they lack the flexibility of dynamic sites to deal with a wide variety of user interactions, so they may not be suitable for every purpose.
What Is Responsive Web page?
Responsive web pages use the availability of data storage to allow the website to access a multitude of images and potential layouts. This results in the ability, via coding, for the web page to fit the screen it is being viewed on.
You probably know how frustrating it is to view a web page on a cell phone and have to keep scrolling to left and right. The idea behind responsive web design is to avoid this, the page will fit the screen you’re holding, regardless of what size that is.
In the past, this would only have been possible by creating multiple websites. A mobile device would have to visit a different site to the desktop one. This made creating websites more complicated and keeping all sites up to date time-consuming.
Fortunately, the use of grid technology when designing web pages has now made it possible for a query to be raised as you start to visit a website, the response will tell the site which style sheet should be used and you’ll see the website as it is intended to be seen.
Why It’s Relevant?
An increasing number of users are accessing websites through mobile devices. In short, if you don’t get this right you’ll be losing potential customers before they’ve even had a chance to see how amazing your site is.
This is why pages must load quickly and be configured for the size of the screen it is being viewed on. Loading your page quickly involves reducing images and content, customers can link to the relevant info.
You need catchy headlines that grab their attention and make them want to look into your business further.
Taking The Next Steps
If you haven’t already considered responsive web design then it’s time you did. An easy way to check your current specs is to visit your website on several different devices, all with different screen sizes.
If it looks right on each device you’re probably already using responsive web design. However, it is worth checking with your web designer and looking at ways to improve your page load time.
This is one area that will strongly influence conversion rates now and in the future. You need to get it right if you want to be at the top of your industry.
How to optimize a web page for voice search?
Voice search is not a fad anymore. The results of voice queries are also faster. Moreover, we can’t ignore a number of important developments in the realm of voice search over the past years.
Just think about Amazon Echo or Google Home More and more often people use voice-controlled devices to perform the tasks (including search).
The more gadgets are becoming reliant on voice, the more website owners understand the significance of speeding with voice search and voice technology and the fact that the Internet of Things can help brands win. But, the question appears here.
Should we optimize for Google only?. Many voice search guides, like many guides on how to create SEO-friendly content, gear their advice around optimizing for Google and Google’s associated properties (like Google My Business and Google Maps).
However, Google Assistant can power plenty of other voice-enabled devices out there. “Hey, Siri! Hi, Cortana! Hello, Alexa” help us do this and that. These voice assistants inhabit hundreds of devices that don’t use Google’s search engine to perform the tasks.
Also Read: What is a Niche? How to define best?
When optimizing we should bear in mind multiple voice assistants
The voice-assistance giants. Who’s the King?
Voice assistants are the go-between for the vast majority of voice searches. That means search results are returned from whatever search engine is baked into that assistant.
How to optimize a web page for non-Google’s assistants?
If you still are serious about voice search optimizing in 2019 you should keep in mind non-Google’s assistants are significant in the market too and that’s better to use their own apps to get search results.
But, the second question appears here how does the optimization for Cortana, Siri, and Alexa different from Google’s one? These a few tips will help you understand this.
Use Bing’s SEO tools
Bing has its own Webmaster Guidelines you should use to understand how Bing approaches the searching process and investigate the difference in search results.
Bing’s SEO Reports and the SEO Analyzer tool both are super-useful for checking if your website is “Bing-friendly” enough. You can access them signing up to Bing Webmaster Tools.
Moreover, you can submit your website to be crawled by Bing, it will help ensure all web-pages are indexed on Bing timely. If you want to make your business appear in local searches conducted by Siri, you should optimize your listing on Apple Maps.
Using Apple ID you can log in Maps Connect to add your business information. By setting up a Bing Places listing you ensure your business will appear on Bing Maps, what’s uber-important for two reasons:
1) It’s useful when optimizing for the voice-assistant using Bing
2) It’s the default for local searches conducted by Amazon’s Alexa too. It’s free, you need to do only a little extra effort to keep Bing listing alongside a Google My Business profile the last thing to be mentioned here
When optimizing test your outcome on different voice-assistants, using different devices smartphones as well as smart speakers to indicate how people can find and interact with your business via voice. What is Web Page? Difference between Web Page and Website.
The strategy uses for optimizing speed your Web Page
As the world becomes more and more digital, people’s attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands.
In the days of dial-up internet, it wasn’t uncommon to sit and wait several seconds for a web page to load. However, that all changed as internet speeds got faster and faster. Now, we don’t want to have to sit and wait for what we want.
If a page loads slowly, many people will give up and go somewhere else. That can mean a loss of traffic to your site and a loss of dollars in your pocket.
Your conversion rates may suffer, and your bounce rates the number of people who leave your site after only visiting one page may increase.
A slow-loading page also can have a devastating impact on your search engine optimization, as Google uses page speed as a determining factor for page rankings. If your website’s page speed isn’t up to snuff, it’s time to figure out why and solve the problem.
How To Figure Out Your Load Time?
There are different tools out there, but Google offers a free one that’s a good place to start. It’s called PageSpeed Insights.
It’s straightforward to use, with a color-coded scale that indicates whether your page’s speed score is fast, average or slow. It also tells you about opportunities to speed up loading time. One downside is that the terminology can get exceptionally technical.
If you aren’t up to speed with advanced IT, it can help to have a web developer handy. Now I’ll share five ways to increase the speed at which your pages load.
Ensure Your Images Are Optimized
Oversized images can be a major drag on the loading speed of your pages. You can save precious seconds by simply compressing them before adding them to your site.
Obviously, it’s easier to do this from the get-go as opposed to trawling back through every page and post you’ve ever written. You have different options for compressing images. TinyPNG and JPEGmini are other options that compress your images for you.
Utilize Gzip Compression
You can significantly speed things up if your web server uses gzip compression, which is a method of massively reducing file sizes without sacrificing quality.
If your pages are still loading slowly, double-check to make sure that you entered the code correctly or ask your website developer to do so and that you aren’t using an out-of-date browser.
If your web host isn’t using gzip, ask whether they have a different compression method they’re using, or consider using WordPress to take advantage of gzip compression plug-ins.
Content Distribution Networks (CDNs)
CDNs can have a major positive impact on page loading speed. They’re essentially server networks that work together to share the load of delivering content.
With CDNs, your site is stored on numerous servers in different places. Users access the server that’s closest to where they are, which speeds up your page’s loading time on their device.
There are a number of companies that offer CDN services. Research what they have to offer, and find one that works for you.
Reduce Your Number Of Redirects
Redirects are a useful way to lead a visitor to a page that you’ve newly created to replace an existing one.
They’re a helpful way to alter your site without losing your “link juice,” or the value that you’ve gained from having a high-ranking site link back to your original page. What is Web Page? Difference between Web Page and Website.
In essence, you can change your site without being punished by search engines. The downside is that redirects can slow down your site. Every redirect adds another link in the chain that your browser must pass through.
It’s extra work for the browser and makes the process more inefficient all around. Redirects, in general, have a lot of value, but try to use them only when necessary. Consider changing the original page rather than creating a new one and redirecting to it.
Cache In Your Problems
Particular plug-ins on your content management system, such as WordPress, also can help. You can install plug-ins that are specially designed to cache the latest versions of pages on your site.
Doing so means that browsers don’t need to generate a page every single time it’s shown to visitors.
You can usually extend the length of time it takes for your cache to expire by adjusting the settings within the template of the site you’re building. This means your pages will load faster for returning users for significant lengths of time.
Wrapping Up In the world of digital marketing, page loading speed matters. Make sure you’re taking the steps to avoid getting left behind.
Tips for making your webpage SEO-friendly?
There are few things more important on the web than “usability,” because the Internet is an interactive space and not a one-way street.
You want to improve the visitor’s experience, make choices simple, be pleasing to the eye and not overuse the flashy add-on du jour. before they even read a single word. The importance of creating an attractive, user-friendly website simply cannot be overstated.
For reasons that are almost too numerous to list marketing, sales, psychology, trust building, perceived professionalism, etc. The way your website is experienced by users should be foremost in your mind.
The following eight important reminders will get you going in the right direction, but you’re the one who knows your customers or should so the finer points of personalization and “character” are up to you.
- The importance of focus: You need to think as your visitors do. This is key to your site’s success. Your customers simply want to find what they need, make the payment and get back to real life jobs, family, tennis, whatever.
If you can make their lives a bit simpler and easier, they’ll reward you for it. If, on the other hand, you make their lives more complicated, they’ll “surf away” and stay away.
- The importance of understanding the medium: You are not creating a slideshow, a YouTube video, a TV commercial or a PowerPoint presentation. You are building a website for commercial purposes.
You need to provide easy, simple, clear navigation on every page since you never know how people will link to your site and what they will see first.
Visitors to your site, no matter how hard you try, will not always go where you would like them to go, or do what you want them to do. Remember that, and give them a few tools to move around the site, like a sitemap and/or internal search engine.
- The importance of non-aggression: Most Internet users, especially experienced ones, like to stay in control of their movements.
Research suggests that your first-time visitors are “hunting,” not “deciding,” so do not make unnecessary demands for clicking, scrolling, resizing windows or anything else.
- The importance of reduced load times: Tied into #3 is the notion of your site’s real and perceived “speed.” Carefully consider each page element and make each one earns its place, based on functionality, not “wow” value.
- The importance of customer needs: Define all the kinds of people you expect to visit your site and consider what they’ll be looking for.
Ensure that the navigation design helps the greatest number of people to find the most popular items in the least amount of time. Don’t “bury” essential information so that visitors have to dig down two or three levels to find it.
- The importance of simplicity: Flash is a powerful tool, especially helpful in demonstrating things that are difficult to describe in words, but it is so pathetically overused that it has turned people off.
It can be a huge distraction, too, since animation and bright (moving) colors are exceptionally hard for our eyes to ignore even when our brains want to.
When you employ a “new, improved” or more complex means of doing something – anything – you have to take into account browser compatibility, possible bugs, and user resistance. Don’t use more technology than it takes to accomplish something cleanly, clearly and consistently.
- The importance of avoiding surprises. You should use the expected, usual and standard placements for expected, usual and standard site elements.
Site navigation is not something you want to be too creative with, as it needs to be immediately understandable and usable.
Such consistency across the World Wide Web is actually a good thing, To borrow from Oscar Wilde, consider also the importance of being earnest.
More specifically, you want to be seen as being earnest, meaning that you want every visitor to understand, implicitly if possible but explicitly if necessary, that you are doing everything possible to make their site visit a simple, straightforward experience.
Therefore, rather than get caught up in profound design metaphors or using your bandwidth to display every possible website trick and/or treat, you should focus on making your site into a solution for your customers.
Make it easy for them to do what they need to do and then get on with their lives. Perhaps the most important thing you can give a site visitor, then, is respect and appreciation.
Also Read: Difference Between On-Page and Off-Page SEO
Also Read: What is a Niche? How to define best?
How to Earn Money From Facebook
How to Earn Money From Facebook
How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.
You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.
Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.
Different Ways How to Earn Money From Facebook
- Sell anything at the Facebook Marketplace
Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.
Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.
- Generate Leads
Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.
This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).
But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.
Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.
Also Read: Affiliate on Amazon
Also Read: What is Social Media?
- Close Deals on Messenger
Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.
Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.
Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.
- Earn revenues from sponsors and adsA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending
a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.
- Once you engaging people Start your Own Blog on the Same Niche
Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.
- If you are not interested to Follow this lengthy process and efforts
Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.
- If you are not interested in Start Blog: Use Services like where you will earn on the clicks (But it was too low as compare to other sources)
- If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.
Some Technical Facts for How to Earn Money From Facebook
- Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
- You can use this traffic to drive on your Blog, Website and on Youtube Channel.
Also Read: Affiliate on Amazon
Also Read: What is Social Media?
What is Conversion Rate Optimization (CRO)?
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is that the method of optimizing your website or landing page expertise based on website visitor behavior to assist improve desired actions (conversions) on the same page.
CRO is an ongoing process of learning and optimizing. If you’re unable to get visitors to enter your conversion funnel in the first go, the chances of them coming back and performing the desired action are quite low.
This is nothing but an opportunity lost for your business. The best way to improve your possibilities and acquire a lot of conversions is by running a good CRO campaign.
A good CRO campaign not only means that saving high on some time, money, and efforts but also exploring new growth strategies that were unknown in the past.
In other words, CRO helps you in understanding your website’s usability better while giving customer behavior insights and tips on how to make your UX better to meet your goals. To fully understand the essence of conversion rate optimization.
Benefits of Conversion Rate Optimization (CRO)
There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO:
- Understanding your audience better: The methods of CRO yield much insight into the behavioral patterns of the audience.
Additionally, the process helps to fine-tune the communication with said audience. The same information can be used in SEO to attract the right audience to the website in the first place.
- Acquisition of new customers: Building upon the first point, using the correct language to attract your key audience will drive up the number of visitors to your website, who are then more likely to convert. It is a benefit of SEO which in turn impacts CRO again. Win-win.
- Identify blockers to conversion: CRO techniques take the guesswork out of design, development, and content decisions. While people in-house create a website with the best of intentions in mind.
These intentions are not always communicated effectively and could send the wrong message to users unintentionally. This could well mean the difference between a conversion and a drop-off. CRO identifies these spots with actual data and helps you find solutions.
- Encourage repeat custom and reduce churn: Audiences are not limitless, and attracting new customers is more expensive than encouraging existing users to convert multiple times.
Optimizing an existing website, by making changes with lower resources, can have a significant impact, and thus is an excellent way to maximize ROI.
Landing Page Design
Landing page design is the first and foremost element that defines the usability and success of a website. The more aesthetically designed a site is, the more traction it will get!
Let’s understand this using an example most of us maybe familiar with.
Assuming that most customers landing on any of Amazon’s product pages come with the pure intention of buying its product(s), understanding the importance of design in driving conversions (how it can make or break a deal for the e-commerce giant), is important.
The giant has strategically designed each of its product pages so as to make even the minutest of details prominently visible to its customers.
For instance, when on a product page, customers can instantly add the product to their cart by conveniently clicking on the “Add to Cart” button (in a color that’s prominently visible Orange) placed right next to product info column.
What will conversion need to do with your business?
To get a true sense of what conversion is, we need to discuss what it does for a business and thus establish its importance.
Let us consider a typical business scenario at the very least, the goal of any business regardless of sector or industry is to make a profit through the sale of goods or services.
To that end, marketing is used to attract new customers, sales are carried out to exchange goods and services for payment, and finally, customer service is offered to retain customers.
When a marketing strategy successfully results in a sale, that’s considered a conversion.
Applying the same template to a business website, which can and often does straddle all three functions to varying degrees.
One finds that the concept of conversion is practically the same as a potential customer becomes a customer. Or in more general terms, every time a website user completes the desired action, it is a conversion.
Defining a website conversion?
It is tempting, but limiting, to think about conversions only as website sales. Conversions are best thought of as accomplishments of any one of an established list of site goals.
What is the site goal?
Site goals are essentially website actions that align with the overall business objectives of the company. For instance, for a website that sells products, an obvious site goal would be the sale of one of its listed products.
A sale could be a primary website goal in this case. However, there are other actions a user or visitor can take on the website, which may eventually lead to the sale of one of its products.
Signing up for a monthly newsletter is a good example. This is a secondary site goal because it doesn’t directly result in a sale. But it could indirectly influence a purchase decision and that’s the aspect to focus on.
Micros and macros
So we have primary and secondary site goals, but how do those tie into conversions? Proportionately, as it turns out.
When a primary goal is achieved on the website, it is considered a macro-conversion, and when a secondary goal is achieved, it is considered a micro-conversion.
Micro-conversions are not unrelated to macro-conversions. They are the small actions of user or customer engagement that should ideally nurture leads into eventual macro-conversions.
Tracking and purification micro-conversions are thus as crucial as optimizing for macro-conversions.
So what constitutes a conversion?
After all those details about conversions, it is time to get to the meat of the matter. Where is the list of website conversions that you need to optimize?
There isn’t one returning to our case study from before, a product-selling website considers a sale to be a conversion. Suppose a website sells subscriptions, which can also be purchased annually.
If that website considered a sale clicking the ‘Buy’ button on the subscriptions page as a conversion, the conversion rate would be dismal.
Dismal is bad, but far worse, it would be inaccurate too, as the conversion rate doesn’t paint the correct image of the website’s efficacy.
Therefore, just as your website is individual to your business, your list of conversions is highly individual to your website also. Figure out which business objectives are being served by the website, and then identify site goals that lead to those objectives.
A good place to start is to examine the sales funnel. At the very least, it will yield information about the most important site goals
Best Practices of CRO
There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO.
- Data-driven hypotheses: Guesswork rarely yields consistent results. Use information gathered from various sources to substantiate your CRO plan.
This approach will also weed out trivial changes that commonly masquerade as ‘best practices’ online.
- Clear hypotheses and reasonable tests: Don’t test too much at once.
- Use segmentation: Targeting an audience will generate the most usable insights.
- Be patient: Let tests run their course. Pulling out early from tests is never a sound strategy.
- Customize your CRO plan: There is a plethora of knowledge available online for the marketer just starting out with CRO. There are checklists of quick changes that can be easily implemented, which promise dramatic jumps in conversions.
These get-conversions-quick strategies are rarely as successful as they claim, and lack the foundation to be genuinely helpful. Of course, there are helpful guides around this is one but use the insights offered within the context of your organization.
- Prioritize: Yes, micro-conversions are very important. Yes, they lead up to macro-conversions. Yes, they should be considered in a CRO plan.
However, adopt a balance. Macro-conversions directly add to the bottom line, so by definition, they are the most important. Don’t miss the forest for the trees.
- Have affordable expectations: CRO isn’t consistent across industries and even across websites within the same vertical.
A solution that causes someone’s Conversion Rate Optimization to jump by 200% may not have such startling consequences for your website. Try out strategies, keeping the individuality of your organization in mind.
What are the typical barriers for conversion?
There could be any number of reasons why someone chooses not to convert on a website. While there is certainly no way to address them all being as some of these reasons may well be unrelated to the website altogether there are definitely those that can be smoothed out.
These are the few blockers that are usually seen across websites, that are simply fixed through the utilization of CRO techniques.
Our list is meant to cover the usual culprits and thus get you started on your CRO journey, but by no means is it an exhaustive list.
- Lack of trust
With the proliferation of scammers online, customer skepticism is very much a given. Consider the psyche of someone shopping online, and evaluate your website from their perspective.
Does it convey trustworthiness? Are there customer reviews on your website? How do they know your website isn’t one of the thousands out to unlawfully separate them from their money?
Address these questions with adequate communication, and with a transparent security policy.
- Poor communication
Although adequate communication is subjective to the audience in question, there has to be the bare minimum of messaging about your product or service, and your company.
For instance, when purchasing a physical product, most customers would want to know the shipping policy in place. Is shipping extra? What countries are serviced? And so on. Leaving out this information would most likely result in a missed conversion.
Thus, while it may be impossible to address all customer queries, at least ensure that the critical information is available and easily understandable.
- Bad design or UX
Poorly designed websites result in many conversions drop-offs. By now, responsive website design for several screen sizes should be an absolute given, and yet so many websites neglect to perform any sort of cross-browser testing.
It then becomes a frustrating experience to navigate a poorly designed website on a handheld device, and thus a customer is lost. As a corollary, a poorly conceived user experience can also hamstring website performance.
Why is statistical significance important for CRO?
The idea behind using statistically significant data is to ensure that the results are valid data. By allowing a test to reach a 95% confidence level.
You are effectively saying that there is only a 5% chance that the results have come about by random chance, and therefore you can reasonably act upon those results.
How to ensure statistical significance
Most Conversion Rate Optimization tools will calculate the threshold of statistical significance for the marketer. Having said that, it is helpful to know some of the factors that go into the calculation behind the scenes:
a. Adequate sample size: You want to have enough people participate in the test to generate sufficient data to make the results relevant.
The more people who participate, the more accurate the results will be. Too few, and the results will not be valid, and have a greater chance of having occurred due to a multitude of unrelated reasons.
b. Sufficient test time: There are several reasons why results can be overwhelming positive or negative in short spans of time.
There could have been a marketing blitz which causes traffic to surge temporarily, or there could be server outages that prevent whole swathes of people accessing the website. A longer time frame ensures that these spikes in data are evened out.
c. Segmentation: Randomised sampling, especially when dealing with multiple variants, is an important consideration of statistical significance. If there is a split between the audience, on the basis of source traffic.
For example, then the traffic needs to be split across the variants equally. If all the email traffic is sent to one variation, and all the social media traffic is sent to another, then the results of the variants are not comparable.
However, it is vital to assess the practicality of implementing those results. If the conversion rate changes dramatically, then it makes sense to implement that hypothesis.
If not, then it makes well be worth the effort to construct a new test altogether.
How to do CRO even without abundant website traffic?
As a general rule of thumb, the more traffic a website gets, the less time it will take to achieve a statistically significant result.
However, lower traffic is not a reason not to carry out CRO, but the scope will necessarily be limited.
1. Go big or go home: If you are looking to make changes to a website with low traffic, then consider making those changes big. Testing little changes won’t justify the hassle or resources of CRO implementation.
2. Focus on the big picture: Macro-conversions should take center stage here. Forget about button colors and banner placement. Follow the money and track the revenue.
3. Reduce test scope: Variants require traffic to generate results, so with less traffic, don’t test too many variants in one shot. You’ll end up with a dribble of traffic on each variant, and waiting indefinitely for statistically significant results.
Conversion Rate Optimization could be a comprehensive method that sprawls across a mess of stages. A successful CRO campaign is the one that uses in-depth data to analyze results, runs multiple tests, tweaks content to make it more relevant to the visitors, and draws necessary conclusions.
What is Video Marketing? An ultimate guide 2019
What is Video Marketing? An Ultimate Guide 2019
What is Video Marketing? An ultimate guide 2019 If you’re new to online video marketing and you need an updated video marketing definition, we’re here to help.
People retain 65 percent of information for three days longer when it’s supplemented with a visual aid 400 percent as many consumers prefer to watch a video than to read about a product.
Organic engagement on Facebook is higher once posts embrace videos. Video earns 12 times more shares than text and images combined 87 % of online marketers are already incorporating video marketing into their methods.
27 percent increase in click-through rate (CTR)
34 percent higher web conversion rate
49 percent faster revenue growth year after year than those who don’t
If those numbers didn’t already convince you of the importance of video marketing in 2018 and 2019, check out this statistic from a Forbes article titled.
Although video marketing may seem obscure, complicated, and expensive it’s not It can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo.
Video marketing is simply the act of incorporating video into your marketing strategy to assist increase complete recognition and awareness.
Do you know those sponsored videos that pop up in your social media feeds? That’s video marketing Have you gotten any email newsletters with videos? That’s video marketing, too!
In a world full of fake news, adverts, automation, and chatbot customer service, it’s never been harder to earn the trust of consumers. It’s no wonder people are craving the human interaction and authenticity of the video.
Video has been the most in style, powerful communication medium in the world, ever since its invention. So why is it currently spreading sort of a DIY marketing wildfire?
Because YouTube, smartphones and social media have all made videos incredibly cheap and easy to access or create.
More than 180 million internet users watch online video content every month and that number is growing rapidly every year. That’s a lot of people who could see your message or learn about your products and services.
Benefits of Video Marketing
In addition to the recreation side, more and more marketers are focusing on video marketing strategies because of how beneficial they are.
Think about it from your own perspective for a moment. Would you rather read a long page full of text or watch a quick video to learn about a new product?
Would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid?
If you’re like 80 percent of the population, you’d rather watch the video. Some additional video marketing benefits include:
Increased Brand Awareness
Brand awareness and recognition mean your company is top-of-mind when a consumer has a problem and needs a solution.
Keep in mind though, that while you want your brand to be easily recognized and remembered you also need to make sure your company name is associated with positive experiences.
Many companies have reported an increase in conversions on pages with videos, including Wyzowl. They said, “74 % of individuals who get a chance to examine a product in action via an explainer video can buy it.
And landing pages are great places to put videos, too supposedly boosting conversion rates by up to 80 percent.” I don’t know about you, but those numbers sound pretty good to our video marketing team.
Even Google is touting the success of video ads, saying “conversions generated by YouTube ads are up 150 percent year over year.”
With success like that, you should consider testing out some YouTube ads of your own.
Whether it’s breaking down a complicated process, explaining how a certain product or feature works.
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Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers.
However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
Since the costs aren’t as steep as they once were or were believed to be, the chances of seeing some form of payoff from your videos are now higher.
In fact, 51 % of marketing professionals worldwide name video because of the variety of content with the most effective ROI.
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.
If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Video marketing strategies include making different videos for different stages of the sales funnel. We’ll talk more about these types of videos in the next section, but here are a few examples of how you can work to build trust by using videos:
In case you haven’t heard the good news, search engines love videos! According to a study completed by Stone Temple, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.
Also, this study shows they are rarely found in a position lower than the top 30 results. Take a look for yourself:
If you’re wondering how to actually take the steps to get your videos to rank on the first page, here are some options:
Accompany your videos with transcriptions
Optimize the title
Optimize the descriptions
Take advantage of category tags
Implement video schema
Embed videos into blog posts
When your videos include optimized titles, descriptions, and keywords, this helps the video to perform better, which in turn helps the page to perform better. That’s what we call a win-win marketing strategy.
Adults watch 6 hours of video a day, invest in video marketing Did you recognize that organic engagement is highest on Facebook when posts contain videos?
Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent?
One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful.
They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.
Different Types of Video Marketing
If you’re one of those people who think you can’t or don’t want to incorporate videos into your marketing strategy because you don’t like to be on camera or you don’t have time to set up a backdrop and professional lighting don’t worry.
Not all videos require interviews or an on-camera element, and producing videos is easier than ever before. The quality of videos is important, but it doesn’t matter as much as the content, meaning people are willing to overlook a video of lesser quality if it’s funnier, more interesting, more relevant, more helpful, etc.
Videos Marketing is Right for Your Business?
Absolutely yes. No matter what your business will, videos are as essential to your marketing as a website or a blog.
If videos don’t seem like the right fit, it’s likely that you’re just picturing the wrong kinds of marketing videos. There’s no marketing on the earth obtaining a much better ROI than video (Adobe, 2015).
But those videos are incredibly varied in almost every aspect. What works for your business will be specific to your buyer personas and brand.
Start discovering the right direction for your video marketing, from budget to format, in this information guide explaining the basics of pre-production planning, filming, editing, publishing, optimizing for search engines and growing your audience.
Successful video marketing strategies begin with careful planning. Walkthrough these easy-to-follow steps to consider every important aspect of your videos before you hit record.
Determine Your Purpose
Before you can begin to hash out the details, determine what the main goal is and how it ties into your marketing goals.
For example, if you wanted to grow your restaurant’s dinner business, the purpose of your video could be to showcase your awesome daily dinner specials.
If your marketing goal is to get more clients by showcasing the expertise of your doctors, a good video could explain how to treat a simple medical condition and know when it’s time to see a professional.
Assemble the Right Tools
These add-on tools work with your camera, iPhone or smart device to change your camera’s perspective.
Although your camera or device will already have a built-in lens, additional lenses allow you to zoom in closer, get wider, shoot in portrait mode or add artistic filters.
Plan to shoot all of your videos with a digital camera capable of recording in high resolution. But none of that means you have to go purchase pro equipment.
If you’re just starting out and doing-it-yourself, an iPhone, iPad or other smartphone or tablet is a great option.
In fact, several marketing videos are created that way! Once you’ve gotten a decent video library, learned some technical skills and are ready to try out the next level of camera, a digital camera with a built-in lens is a good next step.
Though you might be tempted to invest in lots of fun features, try to balance frills with ease of use. Many of these are all set up and ready to shoot out of the box.
Even if you’ve decided to start small and shoot video on your iPhone, a tripod is essential to making your videos stable, high quality and professional.
Generally, the type of camera you’re using will help to narrow down your tripod options. Consider whether you’ll be upgrading to a big camera, panning or tilting and if you’ll need a full-size solution rather than a smaller version you’ll need to place on furniture.
For the most inexpensive solution, a compact tabletop tripod is a great choice.
Make sure to purchase a smartphone or tablet mount separately if your tripod doesn’t include one.
If you’re going to buy just one piece of equipment, make it a microphone. Viewers will sometimes forgive low-quality video, but bad audio is a deal-breaker.
From single clip-on microphones to high-quality kits, microphones are an easy and often inexpensive way to make your videos sound more professional, no matter how they’re filmed.
Whether you choose wired or wireless, be sure the audio cable is compatible with your camera or phone or purchase an adaptor separately.
Nearly all smartphones and cameras include some kind of light, but you’re not likely to use it. Generally, those lights weren’t meant for many kinds of business marketing videos.
There are a lot of options for expensive lights, stands, and inexpensive reflectors or smaller lighting models. Whether or not additional lights are necessary depends on:
The type of videos you plan to produce
Natural and artificial light options in spaces available to you.
This simple tool is often overlooked until you start filming and realize how badly you need it. Don’t try to memorize everything you need to say, but on the same hand, don’t feel like you need to invest hundreds on a high tech teleprompter.
The cheapest and most simple option is still a good, old-fashioned poster board, held by a teammate off-camera.
However, if you’re going to be filming more than one video over the course of business, a small multi-purpose investment is a great idea. Consider using an iPad mini or similar tablet that’s mounted or placed near the camera.
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Choose Your Format
It’s not enough to decide you’re going to make a video for your business marketing. There are three main and very distinct formats that each come with different restrictions and advantages live, short and long formats.
Since they all serve a different purpose, try using a mix of all three in your overall marketing strategy, or even within one campaign.
This new addition to the video marketing arena is simple and increasingly popular. Live videos begin broadcasting instantly on social media channels, such as Facebook or Instagram, with the push of a button on your smartphone or tablet.
They’re a great way to interact with your channel-specific social media audience in a fun, informal format and see who’s tuning in as it happens.
However, these shouldn’t be your only format of marketing videos as they include drawbacks that don’t affect other formats.
We’re busy, we’ve got short attention spans and there’s just too much content in the world. Whatever the reason, the short video gets great engagement with an increased chance that consumers will watch past the first 10 seconds, a big challenge for video marketers.
Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog.
If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.
Video is often used like several alternative original long-form content to provide you with produce.
Build a campaign and landing page around it to extend your conversions and meet marketing goals. Or if the information is valuable enough, you may even decide to charge for viewing access.
What concerning videos embedded on home pages or weblog posts?
Yep, that’s also video marketing More than likely, you’ve already been immersed in the world of video marketing and you just didn’t quite realize it.
But you don’t just want to be a spectator in this game—if you want to grow your brand and increase your impressions, views, and conversion rates you need to step up to the plate and take a swing at it for yourself.
Optimizing Video Landing Pages for Search
Optimizing your video landing pages for search involves many of the same techniques and practices common to content search engine optimization.
Keywords should describe the specific video and the message on the page itself, and not be filled with extraneous, irrelevant keywords.
Be SEO smart and only use the words that match the content. Using video social media sites, like YouTube, is a great way to research popular search strings. When you type in a keyword, YouTube will provide a list of common phrases associated with that word.
Add transcripts of any videos that you post to your website. Since Google and other search engine algorithms are incapable of assessing the content of a video, a transcription document provides a search engine and human-friendly version of your video content that can be indexed.
Including widgets for popular social media sites such as Facebook, Twitter, and Pinterest will make it easier for consumers to share your videos with their friends and followers.
What is Video Marketing? An ultimate guide 2019
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