Difference between Content Strategy and Content Marketing

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Difference between Content Strategy and Content Marketing

Content Strategy

Difference between Content Strategy and Content Marketing. Content strategy encapsulates the various means of reaching out to customers to solve their real problems. Creating an ideal content strategy needs a lot of planning and analysis.

For example, a content marketer at a travel agency will lay out the major pieces of content that are needed to be created to attract new leads.

Also Read: What is Content Marketing? Best Content Marketing Tools 2019

The strategy should aim at creating most returns from all of the following.

Content Strategy

  • Blogs

The travel agency may blog about the most attractive low-cost destinations this summer. This blog can be about 1,200–1,500 words long and briefly speak about the low-cost tourist spots. It can highlight the main areas of attraction the popular food joints and places to hang around.

  • Company Website

The company website is much akin to the shopfront. Customers coming to the shop decide to buy from it looking at the storefront.

That’s exactly what a website does tells the prospective customer that the solution to their problem is here

For example, you have been yearning for a holiday for a long time and let us assume you are looking for a low-cost place.

  • E-Book

An e-book can be a well-designed document replete with graphics and useful content that goes to the heart of a problem and gives out ways to solve it.

For example, if you are planning to migrate to a foreign country the travel agency might have an e-book for you that gives you the procedure of obtaining a visa getting the documentation ready last-minute checklists.

  • Videos

Let us say you have just been back from a great trip that was planned by the travel agency. You are quite impressed with their services and you are willing to appear in a video that they will host on their website.

This is straight from a customer who is sharing his delightful experience. With billions of hours of videos being viewed each day this is bound to be a good resource to market to your leads.

 

Content Marketing

What is Content marketing

Now, we come to a stage when a lot of content is already ready. This is exactly where content marketing comes in to play.

Content marketers will use these various forms of content to distribute to prospective leads via numerous channels such as social media, events, conferences, etc.

They will then track which forms of content are performing well and which prospects are leveraging it. You never know which form of content appeals to a lead so, it is important to create a holistic strategy that addresses their problems.

The Content Marketing Institute expresses that these are the overall population who drive the most helpful client activity. Basically, the reason for content marketing is essential to bring problems to light and thought.

Content marketing is the best method for an organization to communicate with the globe. There are various people who will inspire you with Social media success stories.

Difference between Content Marketing and Content Strategy

Content Strategy and Content Marketing are intertwined. Content strategy defines the overarching structure of how you are planning to onboard customers.

On the other hand, content marketing is the process of creating original content and targeting prospects with customized content. One shows the direction while the other executes.

It is similar to the difference between an e-mail template and actually typing an e-mail. They both differ from business to business and the amount of effort varies accordingly.

The Digital Marketing world demands that you create quality content consistently to grow your audience. But creating fresh content every day is hard.

Not to mention you’ll have to ensure quality in all the articles published. Creating an ideal content strategy needs a lot of planning and analysis.

 

Also Read: What is Content Marketing? Best Content Marketing Tools 2019

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