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What is Content Marketing? Best Content Marketing Tools 2019

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What is Content marketing

What is Content Marketing? Best Content Marketing Tools 2019

Content marketing is about telling your brand’s story in an entertaining educational and interesting manner without the hard sell. What is Content Marketing? Best Content Marketing Tools 2019

It can be anything From Blog posts Memes and news stories to infographics, videos, products, and eBooks.

Content is a king you can write different and unique content. content is related to your business and product.

It improving your website ranking in the search engine. speed techno labs writing different and unique content. Digital marketing which content is very important.

Content, as we all know, can be everything. Content is a valuable material that can be passed on via different media channels.

These channels are the Internet, cinema, books, magazines, television and many more. Logically, content marketing is the marketing you are using to promote this content. Today, this mostly happens on the Internet.

Content marketing is one of the most cost efficient and arguably the most effective way to achieve great results for Search Engine Optimisation.

People use content marketing primarily because it works. Not only these reasons, but content marketing is also used for drawing attention to a brand and establishing trust with the visitors.

This may sound fun and easy but content marketing is far from being just posting a picture or typing an article. There are whole psychology and approach you need to take regarding topics tone audience and more.

It is mainly used to create a relationship between companies and their customers. To be precise companies aim to build brand awareness and loyalty with customers by employing content marketing.

By doing this, they want to inform their potential customers about their product and its benefits.

Tools for content marketing

 

BuzzSumo

This site will help you narrow down your niche on the basis of the country region topic of interest and so on you choose.

BuzzSumo is unique in a way it allows you to research create and monitor your content effectively. It curates top content results so that you can write what your audience actually wants to know.

 

HubSpot

HubSpot is that the Swiss Army knife of marketing thus it’s nice to have all of the tools available once you want

For a small startup though this can be overwhelming so we use more pointed solutions when they’re a better fit

MailChimp

Top digital marketing services always put emails on a high priority list when it comes to content marketing.

And MailChimp is here to assist with the monkey business of sorting your audience in keeping with the content marketing strategy.

 

To better understand content marketing you’ll need to dive into the following stages:

  • Getting to know your audience – Do research into the behavior interests and habits of your potential customers.

The more you know about them the easier it will be for you to understand what they are searching for and you’ll know exactly what you need to offer them.

  • Creating content – The first thing you need to do is do research and choose a topic. To plan your topics you can use Google Trends or Google Keyword Planner as these tools provide you with info on keywords people search for.

In addition, you’ll also need to write a catchy title. Moreover, you’ll need to focus on the format and organization.

To be more precise you have to create an introduction find the story you want to tell and finally, write a good call-to-action.

  • Publishing content – Once you’ve written a good piece of content you’re satisfied with publishing it on your website/blog and prepare for promotion.
  • Promoting – Don’t let your content go to waste, get it in front of as many people as possible; You can promote it through email campaigns, social media paid channels to name just a few.

Of course, the choice will depend mainly on your target audience. If your content is valuable to readers, they will share it for sure.

To get a deeper insight into content marketing make sure you read as much as possible about it.

In a nutshell, content marketing really is a brilliant strategy that if developed carefully and detailed will bring you amazing results. In short, content marketing is the use of relevant information to target a specific audience.

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How to Earn Money From Facebook

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How to earm money from Facebook

How to Earn Money From Facebook

How to Earn Money From Facebook. Facebook groups give space to communicate concerning shared interests with certain individuals. If you’re only using Facebook to message friends and take quizzes, consider some of these suggestions boost your income or start a side hustle.

Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection. As of early 2019, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.

You can create a group for anything your family reunion, your after-work sports team, your book club and customize the group’s privacy settings depending on who you want to be able to join and see the group.

Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass of 1 billion meaningful group members. There are already 1 billion group members, but ‘meaningful’ groups are communities that become a key part of a user’s experience.

Different Ways How to Earn Money From Facebook

  • Sell anything at the Facebook Marketplace

Facebook created the Marketplace for people to sell pre-loved or brand new items. Since different Facebook users will filter the things supported location, category, or keywords, you’ll be able to benefit from the various users of Facebook and sell to interested parties.

Facebook allows its users to sell almost anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.

The amount you earn from selling at the Facebook Marketplace depends on the number of things you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
  •  Generate Leads

How to Earn Money From Facebook

Facebook spent a lot of dollars on hiring specialists to create a solid algorithmic rule and search engine. Add the actual fact that the social media giant has individuals of all ages spending infinite hours on Facebook.

Businesses can surely use the platform to generate leads. Enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads. And it’s easy for customers to find a specific business as well.

You can bring in new customers to your business without spending a cent on advertising.
Your choices include making a Facebook Page, network

 

ng on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.

This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).

Simply put, affiliate marketing involves promoting different people’s products to earn a commission from every sale. You can try this on your own Facebook wall, in a group you created, or even a Page you manage. There is not any money concerned as an investment unless you hire someone to do the work for you.

 

But if you have all the time in the world to promote products and services, then affiliate marketing can be for you. If you’re new to this, here’s how you can earn money from Make sure you decide on a selected niche, which your Facebook page or group will focus on.

Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site. Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

  • Close Deals on Messenger

Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal.

 

Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun.

As a business person, this means you’d have more opportunities of talking to people and closing deals online.

 

Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.

  • Earn revenues from sponsors and adsHow to Earn Money From FacebookA popular Facebook page or group will attract sponsors left and right. If the niche is true and you’re feeling an advert campaign can go absolutely with the focus of your page/group, then not only can you facilitate your followers by recommending

a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.

  • Once you engaging people Start your Own Blog on the Same Niche

Observe which posts people like on your pages. Create such blog posts on Similar Engaged Posts and Start Sharing on your Facebook Pages. Use Call to Action Words likes How to How can. Example: Let see, How to earn $50 in one day? etc. ( It will increase there Curiosity to Click on your Post & Land on your Blog). After 6 Months of Gaining visitors on your Blog; Apply for Google Adsense to Start Advertising on your Blog. or You can Try others too like Adroll, Amazon, etc.

  • If you are not interested to Follow this lengthy process and efforts

Contact Bloggers who already have Blogs on your niche and tie-up with them to Drive Traffic on there blog or Website.

  • If you are not interested in Start Blog: Use Services like link Shrinkwhere you will earn on the clicks (But it was too low as compare to other sources)
  • If you are a Video Blogger then you can use your FB Pages to increase your Video Views on Youtube. You need to share Videos on your Pages and On Youtube, you can apply for monetization.

Some Technical Facts for How to Earn Money From Facebook

  • Whenever your Blog posts get shared on Social Media. It will increase the quality of that blog in the eye of Search Engines. Therefore Search Engine will send Traffic on your Blog which will help you to earn from Google Adsense.
  • You can use this traffic to drive on your Blog, Website and on Youtube Channel.

 

Also Read: Affiliate on Amazon

Also Read: What is Social Media?

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What is Conversion Rate Optimization (CRO)?

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conversion rate optimisation

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is that the method of optimizing your website or landing page expertise based on website visitor behavior to assist improve desired actions (conversions) on the same page.

CRO is an ongoing process of learning and optimizing. If you’re unable to get visitors to enter your conversion funnel in the first go, the chances of them coming back and performing the desired action are quite low.

This is nothing but an opportunity lost for your business. The best way to improve your possibilities and acquire a lot of conversions is by running a good CRO campaign.

A good CRO campaign not only means that saving high on some time, money, and efforts but also exploring new growth strategies that were unknown in the past.

In other words, CRO helps you in understanding your website’s usability better while giving customer behavior insights and tips on how to make your UX better to meet your goals. To fully understand the essence of conversion rate optimization.

Benefits of Conversion Rate Optimization (CRO)

Benefits of Conversion Rate Optimization (CRO)

There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO:

  • Understanding your audience better: The methods of CRO yield much insight into the behavioral patterns of the audience.

Additionally, the process helps to fine-tune the communication with said audience. The same information can be used in SEO to attract the right audience to the website in the first place.

  • Acquisition of new customers: Building upon the first point, using the correct language to attract your key audience will drive up the number of visitors to your website, who are then more likely to convert. It is a benefit of SEO which in turn impacts CRO again. Win-win.
  • Identify blockers to conversion: CRO techniques take the guesswork out of design, development, and content decisions. While people in-house create a website with the best of intentions in mind.

These intentions are not always communicated effectively and could send the wrong message to users unintentionally. This could well mean the difference between a conversion and a drop-off. CRO identifies these spots with actual data and helps you find solutions.

  • Encourage repeat custom and reduce churn: Audiences are not limitless, and attracting new customers is more expensive than encouraging existing users to convert multiple times.

Optimizing an existing website, by making changes with lower resources, can have a significant impact, and thus is an excellent way to maximize ROI.

 

Landing Page Design

Landing Page Design

Landing page design is the first and foremost element that defines the usability and success of a website. The more aesthetically designed a site is, the more traction it will get!
Let’s understand this using an example most of us maybe familiar with.

Assuming that most customers landing on any of Amazon’s product pages come with the pure intention of buying its product(s), understanding the importance of design in driving conversions (how it can make or break a deal for the e-commerce giant), is important.

The giant has strategically designed each of its product pages so as to make even the minutest of details prominently visible to its customers.

For instance, when on a product page, customers can instantly add the product to their cart by conveniently clicking on the “Add to Cart” button (in a color that’s prominently visible Orange) placed right next to product info column.

What will conversion need to do with your business?

To get a true sense of what conversion is, we need to discuss what it does for a business and thus establish its importance.
Let us consider a typical business scenario at the very least, the goal of any business regardless of sector or industry is to make a profit through the sale of goods or services.

To that end, marketing is used to attract new customers, sales are carried out to exchange goods and services for payment, and finally, customer service is offered to retain customers.

When a marketing strategy successfully results in a sale, that’s considered a conversion.
Applying the same template to a business website, which can and often does straddle all three functions to varying degrees.

One finds that the concept of conversion is practically the same as a potential customer becomes a customer. Or in more general terms, every time a website user completes the desired action, it is a conversion.

Defining a website conversion?

It is tempting, but limiting, to think about conversions only as website sales. Conversions are best thought of as accomplishments of any one of an established list of site goals.

What is the site goal?

Site goals are essentially website actions that align with the overall business objectives of the company. For instance, for a website that sells products, an obvious site goal would be the sale of one of its listed products.

A sale could be a primary website goal in this case. However, there are other actions a user or visitor can take on the website, which may eventually lead to the sale of one of its products.

Signing up for a monthly newsletter is a good example. This is a secondary site goal because it doesn’t directly result in a sale. But it could indirectly influence a purchase decision and that’s the aspect to focus on.

Micros and macros

So we have primary and secondary site goals, but how do those tie into conversions? Proportionately, as it turns out.

When a primary goal is achieved on the website, it is considered a macro-conversion, and when a secondary goal is achieved, it is considered a micro-conversion.

Micro-conversions are not unrelated to macro-conversions. They are the small actions of user or customer engagement that should ideally nurture leads into eventual macro-conversions.
Tracking and purification micro-conversions are thus as crucial as optimizing for macro-conversions.

So what constitutes a conversion?

After all those details about conversions, it is time to get to the meat of the matter. Where is the list of website conversions that you need to optimize?

There isn’t one returning to our case study from before, a product-selling website considers a sale to be a conversion. Suppose a website sells subscriptions, which can also be purchased annually.

If that website considered a sale clicking the ‘Buy’ button on the subscriptions page as a conversion, the conversion rate would be dismal.

Dismal is bad, but far worse, it would be inaccurate too, as the conversion rate doesn’t paint the correct image of the website’s efficacy.

Therefore, just as your website is individual to your business, your list of conversions is highly individual to your website also. Figure out which business objectives are being served by the website, and then identify site goals that lead to those objectives.

A good place to start is to examine the sales funnel. At the very least, it will yield information about the most important site goals

Best Practices of CRO

There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO.

  • Data-driven hypotheses: Guesswork rarely yields consistent results. Use information gathered from various sources to substantiate your CRO plan.

This approach will also weed out trivial changes that commonly masquerade as ‘best practices’ online.

  • Clear hypotheses and reasonable tests: Don’t test too much at once.
  • Use segmentation: Targeting an audience will generate the most usable insights.
  • Be patient: Let tests run their course. Pulling out early from tests is never a sound strategy.
  • Customize your CRO plan: There is a plethora of knowledge available online for the marketer just starting out with CRO. There are checklists of quick changes that can be easily implemented, which promise dramatic jumps in conversions.

These get-conversions-quick strategies are rarely as successful as they claim, and lack the foundation to be genuinely helpful. Of course, there are helpful guides around this is one but use the insights offered within the context of your organization.

  • Prioritize: Yes, micro-conversions are very important. Yes, they lead up to macro-conversions. Yes, they should be considered in a CRO plan.

However, adopt a balance. Macro-conversions directly add to the bottom line, so by definition, they are the most important. Don’t miss the forest for the trees.

  • Have affordable expectations: CRO isn’t consistent across industries and even across websites within the same vertical.

A solution that causes someone’s Conversion Rate Optimization to jump by 200% may not have such startling consequences for your website. Try out strategies, keeping the individuality of your organization in mind.

 

What are the typical barriers for conversion?

There could be any number of reasons why someone chooses not to convert on a website. While there is certainly no way to address them all being as some of these reasons may well be unrelated to the website altogether there are definitely those that can be smoothed out.

These are the few blockers that are usually seen across websites, that are simply fixed through the utilization of CRO techniques.

Our list is meant to cover the usual culprits and thus get you started on your CRO journey, but by no means is it an exhaustive list.

  • Lack of trust

With the proliferation of scammers online, customer skepticism is very much a given. Consider the psyche of someone shopping online, and evaluate your website from their perspective.

Does it convey trustworthiness? Are there customer reviews on your website? How do they know your website isn’t one of the thousands out to unlawfully separate them from their money?

Address these questions with adequate communication, and with a transparent security policy.

  • Poor communication

Although adequate communication is subjective to the audience in question, there has to be the bare minimum of messaging about your product or service, and your company.

For instance, when purchasing a physical product, most customers would want to know the shipping policy in place. Is shipping extra? What countries are serviced? And so on. Leaving out this information would most likely result in a missed conversion.

Thus, while it may be impossible to address all customer queries, at least ensure that the critical information is available and easily understandable.

  • Bad design or UX

Poorly designed websites result in many conversions drop-offs. By now, responsive website design for several screen sizes should be an absolute given, and yet so many websites neglect to perform any sort of cross-browser testing.

It then becomes a frustrating experience to navigate a poorly designed website on a handheld device, and thus a customer is lost. As a corollary, a poorly conceived user experience can also hamstring website performance.

Why is statistical significance important for CRO?

The idea behind using statistically significant data is to ensure that the results are valid data. By allowing a test to reach a 95% confidence level.

You are effectively saying that there is only a 5% chance that the results have come about by random chance, and therefore you can reasonably act upon those results.

How to ensure statistical significance

Most Conversion Rate Optimization tools will calculate the threshold of statistical significance for the marketer. Having said that, it is helpful to know some of the factors that go into the calculation behind the scenes:

a. Adequate sample size: You want to have enough people participate in the test to generate sufficient data to make the results relevant.

The more people who participate, the more accurate the results will be. Too few, and the results will not be valid, and have a greater chance of having occurred due to a multitude of unrelated reasons.

b. Sufficient test time: There are several reasons why results can be overwhelming positive or negative in short spans of time.

There could have been a marketing blitz which causes traffic to surge temporarily, or there could be server outages that prevent whole swathes of people accessing the website. A longer time frame ensures that these spikes in data are evened out.

c. Segmentation: Randomised sampling, especially when dealing with multiple variants, is an important consideration of statistical significance. If there is a split between the audience, on the basis of source traffic.

For example, then the traffic needs to be split across the variants equally. If all the email traffic is sent to one variation, and all the social media traffic is sent to another, then the results of the variants are not comparable.

However, it is vital to assess the practicality of implementing those results. If the conversion rate changes dramatically, then it makes sense to implement that hypothesis.

If not, then it makes well be worth the effort to construct a new test altogether.

How to do CRO even without abundant website traffic?

 

As a general rule of thumb, the more traffic a website gets, the less time it will take to achieve a statistically significant result.

However, lower traffic is not a reason not to carry out CRO, but the scope will necessarily be limited.

1. Go big or go home: If you are looking to make changes to a website with low traffic, then consider making those changes big. Testing little changes won’t justify the hassle or resources of CRO implementation.

2. Focus on the big picture: Macro-conversions should take center stage here. Forget about button colors and banner placement. Follow the money and track the revenue.

3. Reduce test scope: Variants require traffic to generate results, so with less traffic, don’t test too many variants in one shot. You’ll end up with a dribble of traffic on each variant, and waiting indefinitely for statistically significant results.

 

Conversion Rate Optimization could be a comprehensive method that sprawls across a mess of stages. A successful CRO campaign is the one that uses in-depth data to analyze results, runs multiple tests, tweaks content to make it more relevant to the visitors, and draws necessary conclusions.

 

 

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What is Video Marketing? An ultimate guide 2019

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What- s Video Marketing?

What is Video Marketing? An Ultimate Guide 2019

What is Video Marketing? An ultimate guide 2019 If you’re new to online video marketing and you need an updated video marketing definition, we’re here to help.

People retain 65 percent of information for three days longer when it’s supplemented with a visual aid 400 percent as many consumers prefer to watch a video than to read about a product.

Organic engagement on Facebook is higher once posts embrace videos. Video earns 12 times more shares than text and images combined 87 % of online marketers are already incorporating video marketing into their methods.

27 percent increase in click-through rate (CTR)
34 percent higher web conversion rate
49 percent faster revenue growth year after year than those who don’t
If those numbers didn’t already convince you of the importance of video marketing in 2018 and 2019, check out this statistic from a Forbes article titled.

Although video marketing may seem obscure, complicated, and expensive it’s not It can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo.

Video marketing is simply the act of incorporating video into your marketing strategy to assist increase complete recognition and awareness.

Do you know those sponsored videos that pop up in your social media feeds? That’s video marketing Have you gotten any email newsletters with videos? That’s video marketing, too!

Why Now?

In a world full of fake news, adverts, automation, and chatbot customer service, it’s never been harder to earn the trust of consumers. It’s no wonder people are craving the human interaction and authenticity of the video.

Video has been the most in style, powerful communication medium in the world, ever since its invention. So why is it currently spreading sort of a DIY marketing wildfire?

Because YouTube, smartphones and social media have all made videos incredibly cheap and easy to access or create.

More than 180 million internet users watch online video content every month and that number is growing rapidly every year. That’s a lot of people who could see your message or learn about your products and services.

Benefits of Video Marketing

In addition to the recreation side, more and more marketers are focusing on video marketing strategies because of how beneficial they are.

Think about it from your own perspective for a moment. Would you rather read a long page full of text or watch a quick video to learn about a new product?

Would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid?

If you’re like 80 percent of the population, you’d rather watch the video. Some additional video marketing benefits include:

  • Increased Brand Awareness

Brand awareness and recognition mean your company is top-of-mind when a consumer has a problem and needs a solution.

Keep in mind though, that while you want your brand to be easily recognized and remembered you also need to make sure your company name is associated with positive experiences.

  • Increased Conversions

Many companies have reported an increase in conversions on pages with videos, including Wyzowl. They said, “74 % of individuals who get a chance to examine a product in action via an explainer video can buy it.

And landing pages are great places to put videos, too supposedly boosting conversion rates by up to 80 percent.” I don’t know about you, but those numbers sound pretty good to our video marketing team.

Even Google is touting the success of video ads, saying “conversions generated by YouTube ads are up 150 percent year over year.”

With success like that, you should consider testing out some YouTube ads of your own.
Whether it’s breaking down a complicated process, explaining how a certain product or feature works.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

  • Improved ROI

Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers.

However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
Since the costs aren’t as steep as they once were or were believed to be, the chances of seeing some form of payoff from your videos are now higher.

In fact, 51 % of marketing professionals worldwide name video because of the variety of content with the most effective ROI.

  • Strengthened Trust

Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.

If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Video marketing strategies include making different videos for different stages of the sales funnel. We’ll talk more about these types of videos in the next section, but here are a few examples of how you can work to build trust by using videos:
Expert interviews
Product reviews
Customer testimonials

  • Better Ranking

In case you haven’t heard the good news, search engines love videos! According to a study completed by Stone Temple, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.

Also, this study shows they are rarely found in a position lower than the top 30 results. Take a look for yourself:

If you’re wondering how to actually take the steps to get your videos to rank on the first page, here are some options:
Accompany your videos with transcriptions
Optimize the title
Optimize the descriptions
Take advantage of category tags
Implement video schema
Embed videos into blog posts
When your videos include optimized titles, descriptions, and keywords, this helps the video to perform better, which in turn helps the page to perform better. That’s what we call a win-win marketing strategy.

  • Increased Engagement

Adults watch 6 hours of video a day, invest in video marketing Did you recognize that organic engagement is highest on Facebook when posts contain videos?

Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent?

One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful.

They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.

Different Types of Video Marketing

If you’re one of those people who think you can’t or don’t want to incorporate videos into your marketing strategy because you don’t like to be on camera or you don’t have time to set up a backdrop and professional lighting don’t worry.

Not all videos require interviews or an on-camera element, and producing videos is easier than ever before. The quality of videos is important, but it doesn’t matter as much as the content, meaning people are willing to overlook a video of lesser quality if it’s funnier, more interesting, more relevant, more helpful, etc.

Videos Marketing is Right for Your Business?

Absolutely yes. No matter what your business will, videos are as essential to your marketing as a website or a blog.

If videos don’t seem like the right fit, it’s likely that you’re just picturing the wrong kinds of marketing videos. There’s no marketing on the earth obtaining a much better ROI than video (Adobe, 2015).

But those videos are incredibly varied in almost every aspect. What works for your business will be specific to your buyer personas and brand.

Start discovering the right direction for your video marketing, from budget to format, in this information guide explaining the basics of pre-production planning, filming, editing, publishing, optimizing for search engines and growing your audience.

Successful video marketing strategies begin with careful planning. Walkthrough these easy-to-follow steps to consider every important aspect of your videos before you hit record.

Determine Your Purpose

Before you can begin to hash out the details, determine what the main goal is and how it ties into your marketing goals.

For example, if you wanted to grow your restaurant’s dinner business, the purpose of your video could be to showcase your awesome daily dinner specials.

If your marketing goal is to get more clients by showcasing the expertise of your doctors, a good video could explain how to treat a simple medical condition and know when it’s time to see a professional.

 

Assemble the Right Tools
  1. Lenses

These add-on tools work with your camera, iPhone or smart device to change your camera’s perspective.

Although your camera or device will already have a built-in lens, additional lenses allow you to zoom in closer, get wider, shoot in portrait mode or add artistic filters.

b. Cameras

Plan to shoot all of your videos with a digital camera capable of recording in high resolution. But none of that means you have to go purchase pro equipment.

If you’re just starting out and doing-it-yourself, an iPhone, iPad or other smartphone or tablet is a great option.

In fact, several marketing videos are created that way! Once you’ve gotten a decent video library, learned some technical skills and are ready to try out the next level of camera, a digital camera with a built-in lens is a good next step.

Though you might be tempted to invest in lots of fun features, try to balance frills with ease of use. Many of these are all set up and ready to shoot out of the box.

c. Tripods

Even if you’ve decided to start small and shoot video on your iPhone, a tripod is essential to making your videos stable, high quality and professional.

Generally, the type of camera you’re using will help to narrow down your tripod options. Consider whether you’ll be upgrading to a big camera, panning or tilting and if you’ll need a full-size solution rather than a smaller version you’ll need to place on furniture.

For the most inexpensive solution, a compact tabletop tripod is a great choice.
Make sure to purchase a smartphone or tablet mount separately if your tripod doesn’t include one.

d. Microphones

If you’re going to buy just one piece of equipment, make it a microphone. Viewers will sometimes forgive low-quality video, but bad audio is a deal-breaker.

From single clip-on microphones to high-quality kits, microphones are an easy and often inexpensive way to make your videos sound more professional, no matter how they’re filmed.

Whether you choose wired or wireless, be sure the audio cable is compatible with your camera or phone or purchase an adaptor separately.

e. Lighting

Nearly all smartphones and cameras include some kind of light, but you’re not likely to use it. Generally, those lights weren’t meant for many kinds of business marketing videos.

There are a lot of options for expensive lights, stands, and inexpensive reflectors or smaller lighting models. Whether or not additional lights are necessary depends on:
The type of videos you plan to produce
Natural and artificial light options in spaces available to you.

f. Teleprompter

This simple tool is often overlooked until you start filming and realize how badly you need it. Don’t try to memorize everything you need to say, but on the same hand, don’t feel like you need to invest hundreds on a high tech teleprompter.

The cheapest and most simple option is still a good, old-fashioned poster board, held by a teammate off-camera.

However, if you’re going to be filming more than one video over the course of business, a small multi-purpose investment is a great idea. Consider using an iPad mini or similar tablet that’s mounted or placed near the camera.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

Choose Your Format
It’s not enough to decide you’re going to make a video for your business marketing. There are three main and very distinct formats that each come with different restrictions and advantages live, short and long formats.

Since they all serve a different purpose, try using a mix of all three in your overall marketing strategy, or even within one campaign.

Live Video

This new addition to the video marketing arena is simple and increasingly popular. Live videos begin broadcasting instantly on social media channels, such as Facebook or Instagram, with the push of a button on your smartphone or tablet.

They’re a great way to interact with your channel-specific social media audience in a fun, informal format and see who’s tuning in as it happens.

However, these shouldn’t be your only format of marketing videos as they include drawbacks that don’t affect other formats.

Short Video

We’re busy, we’ve got short attention spans and there’s just too much content in the world. Whatever the reason, the short video gets great engagement with an increased chance that consumers will watch past the first 10 seconds, a big challenge for video marketers.

Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog.

If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.

Long-Form Video

Video is often used like several alternative original long-form content to provide you with produce.

Build a campaign and landing page around it to extend your conversions and meet marketing goals. Or if the information is valuable enough, you may even decide to charge for viewing access.

What concerning videos embedded on home pages or weblog posts?

Yep, that’s also video marketing More than likely, you’ve already been immersed in the world of video marketing and you just didn’t quite realize it.

But you don’t just want to be a spectator in this game—if you want to grow your brand and increase your impressions, views, and conversion rates you need to step up to the plate and take a swing at it for yourself.

Optimizing Video Landing Pages for Search

Optimizing your video landing pages for search involves many of the same techniques and practices common to content search engine optimization.

Keywords should describe the specific video and the message on the page itself, and not be filled with extraneous, irrelevant keywords.

Be SEO smart and only use the words that match the content. Using video social media sites, like YouTube, is a great way to research popular search strings. When you type in a keyword, YouTube will provide a list of common phrases associated with that word.

Add transcripts of any videos that you post to your website. Since Google and other search engine algorithms are incapable of assessing the content of a video, a transcription document provides a search engine and human-friendly version of your video content that can be indexed.

Including widgets for popular social media sites such as Facebook, Twitter, and Pinterest will make it easier for consumers to share your videos with their friends and followers.

What is Video Marketing? An ultimate guide 2019

Also Read: What is Guest Posting?

Also Read: What is Web Page?

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