What is Content Strategy? How to develop it? Content strategy is that the important part of guaranteeing that the written side of your media is good.
It refers to the development planning sustainability and adequacy of contents on social media.
The social media cannot thrive properly without the use of precise creative and succinct content as it is a propeller of good fortune for business entities.
The trigger that pushes companies forward is the content and for it to be relevant it needs a good strategy.
Content strategy focuses on having usable and useful content. It helps in improving the quality of one’s depth in passing messages or information.
The content strategy would help add finesse to your content. Often times, digital content needs this precision and to avoid losing customers to boredom on wishy-washy contents.
A content strategy can be stated as in the form of a plan which is regularly carried out for adding unique, expert and indexable content to your site.
The strategy involves the creation and sharing of valuable free content to attract and convert prospects into customers and customers into real potential buyers.
How to develop a content strategy?
1. Build your persona
It’s your ideal customer the person that you will address in every content that you create. Mind what factors will have a significant impact on her choices.
2. You do the content mapping
You can use free Hubspot templates for that. The aim is to know what content may appeal to your persona at each stage of the decision-making process (awareness, consideration, decision).
3. Set up the promotion methods
It can be simplified. It doesn’t have to be compelled to take intermediate steps (like all the sites that the person can show on your website) into account.
Include sources of traffic site where the visitors land, and the goal. Think about completely different places (networks social media platforms) where your target group may look for information that’s where you should promote your content.
4. Plan your publishing calendar
Once you find the topics, think of some other topics related to them. To keep consistent in writing put these topics in a calendar a systematical is crucial in content marketing.
5.Plan a content re-use strategy
As there are dozens of channels that you simply will use in your content promotion, you should use different formats.
You can start with making a video publish it on Youtube then write a blog post on the same topic, then extract crucial information and put them into a presentation that you can present on Slideshare.
That way you will increase your outreach organically and without a need to do any extra research or thinking of new topics.
Distribution and promotion should be a great focus on your content strategy.
7. Keep your strategy up-to-date
A content strategy should be dynamic. Aren’t there any new channels that are well-liked among your target group?
8.Measure what matters
Depending on your goals make sure to measure what really matters. Was your goal to extend awareness for your brand or a specific product?
Then organic and referral page views are planning to mean a great deal to you.
If the engagement was your goal then you’re going to but more weight on metrics like bounce rate and time on page.
For eCommerce sites, you can even see how many sales a piece of content drives.
So, using the customer journey provides you a framework that may greatly facilitate within the delivery of relevant and interesting content that ultimately turns additional prospects into loyal customers.